Search Engine Marketing

SEM: Search Engine Marketing




Archive for February, 2010



Off Page SEO Techniques

Friday 19 February 2010 @ 6:15 am

Off page SEO Techniques are very important for any website, blog or otherwise that wants to harness the power of organic traffic from the big search engines like Google, Yahoo and Bing.

Search Engine Optimization (SEO) is a process that includes a number of elements to insure a more favorable position for your website in search engine result pages like those of Google, Yahoo and Bing. The success of your online marketing is greatly enhanced when you can boost the ratio of your organic traffic to 80%. This traffic is free and very valuable. Continue Reading »
Off Page SEO Techniques




Search Engine Optimization and Paid Search: What Should Your Philosophy Be?

Thursday 11 February 2010 @ 7:24 pm

As a search engine marketing company, we are often asked by clients and prospects if there’s a basic philosophy when it comes to organic search engine optimization and paid search advertising.

“Is one tactic more favorable than another? How do I know which channel to pursue? Should I do both?” Continue Reading »
Search Engine Optimization and Paid Search: What Should Your Philosophy Be?




Link Building in OnlineMarketing: Tougher Than It Sounds

Thursday 4 February 2010 @ 9:11 am

You probably don’t need to read the latest advice from the marketing online consultants to figure out the basic idea behind link building. Without links, your site won’t develop authority. Without authority, it won’t move up on the search engines. But even the most savvy online consultant would have to admit that doing that is just not as easy as it sounds.

More Is Not Better In Link Building

Just going out and getting a bunch of links won’t necessarily help your site. You need quality links to get higher search rankings. But sometimes figuring out what makes one link better than another is tough. This is where you do need to keep up with what the marketing consultants are recommending or you may just be wasting your time. Continue Reading »
Link Building in OnlineMarketing: Tougher Than It Sounds




How Google Image Search Helps SEO

Wednesday 3 February 2010 @ 9:11 am

What is Google Image Search?

Google has a dedicated version of its search engine called Image Search which helps find images. Claiming to be the most comprehensive image search facility on the web, it has billions of images from websites already within its index. When searching for images, you can tailor the search for various sizes and choose a specific type of image you’re looking for, such as a photo, clipart or head shot. Continue Reading »
How Google Image Search Helps SEO





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