Two years ago, I wrote an article entitled “Content Management Systems Equal Business Suicide.” The basic premise was that at that time, CMS applications were inherently devoid of basic SEO functionality. Building a new site, or converting an existing site to the existing CMS versions of 2 years ago was a rapid way of consigning those sites to the oblivion of Google’s supplementary index. Lacking inbuilt search engine friendly URL’s, outputting duplicate titles, descriptions and keywords, no ability to have customised Titles that differed from Headings - all those things were extraordinarily bad elements.
Since then, things have changed markedly. These days, there are still deficiencies in evidence, but for the CMS applications that have survived the intervening 2 years, and those that have evolved since, most have addressed the basic SEO issues.

My personal favourite CMS is WordPress. Especially since version 2.5 there’s been a wealth of feature expansion in the core application, the availability of plugins that expand on the core functionality, and the advent of professionally designed Themes that have taken WordPress to new heights. All of this has allowed WordPress to blossom into a fully-matured CMS with exceptional Search Engine Optimisation features.

Lets take a closer look at the SEO functionality. As Google et al are attempting to analyse and categorise a web site, there are an estimated 200 individual elements that are calculated in the SE relevancy ranking algorithms. Every one of these you can get right improves your chances of attaining your full ranking potential. Individually, each element offers incremental albeit small gains, but collectively, they can add up to the winning difference in the ranking stakes for competitive search terms. Duplicate content is Google’s pet hate, and its vital to every site’s standing that every single page be accurately described and categorised. Here are 10 of the most prominent among the many opportunities to achieve this individualisation of pages:

1: SEF URLS: Search engine friendly URL’s are important, because inclusion of keywords in page URL’s are taken into account, and have a bearing on rankings - particularly on Yahoo. Being able to exercise total control over page URL’s is important, and WordPress allows this with Permalink mod_rewrite functionality, coupled with manual URL control on every page or post!

Meta-Tags: There are several WordPress plugin tools to provide total control of title, descriptions and keywords, and these are easily installed and configured.

2: Titles: Being able to control the off-page Title separately from the on-page heading is very important. The title’s 70 character limitation needs to be exploited to maximum effect. It’s the single most important on-site page SEO element! Page Headings are usually space-constrained, and in systems where the Heading automatically becomes the Title, you are deprived of a significant advantage.

3: Description: The off-page Description (meta-tag) is a vital element in accurately describing the page contents. If each page has accurate, custom-written Description content, it’s used verbatim in the search engine results pages (SERP’s). In contrast, if you are forced to use a generic Description, then Google will helpfully do its level best to generate an ‘ad lib’ Description of the page based on content. The result of that can either be not so bad, or truly awful. Regardless, its essential that YOU have control of the Description, and that you use it to maximum effect!

4: Keywords: Erroneously dismissed by some people as of no account these days, the Keyword (meta-tag) still has a part to play. Stuff it full of vaguely relevant garbage unrelated to page content and it will be ignored. Use it wisely, with specific / relevant long-tailed keyword search phrases and it can give you a little bit of SE traction - even on Google!

5: Image File Names: Accurately name your image files, and include keywords relevant to the page. WordPress allows you to upload media and retain the original files names even when auto-generating thumbnail images etc.

6: Image ALT Tags: Accurately describe your images using the Image ALT tag, and include keywords/phrases relevant to the page. WordPress Add Media tools allow you to add ALT text and captions, enabling inclusion of additional relevant text content. Used wisely, without spamming, it’s another useful element.

7: Anchor Text: The words you use to link to other pages / sections of the site. WordPress Link Editor allows full control of anchor Text links, including the ability to specify “Hyperlink Title” which essentially works like Image ALT text - the title of the link pops up when the mouse pointer hovers over the link… Again, used wisely, its another useful SEO element.

8: CSS Dropdown Menus: Many of the new, highly professional WordPress CMS Themes utilise CSS dropdown menus, which is extremely important in aiding search engines to locate and index internal pages. This also facilitates Google’s ability to pass Page Rank throughout the internal page structure!

9: Google SiteMaps: Another delightful WordPress plugin is the automatic Google Sitemap Generator! Once installed and configured, every new page, post or edit of a page or post automatically updates the sitemap.xml page!

10: RSS Feeds: WordPress RSS feeds are easily extended by installation of an onsite Feedburner email subscription service, where your posts and pages are automatically distributed to subscribers by email. Moreover, your Feedburner account and site feed gives your site a pipeline directly into the Google index! I regularly see WordPress posts that make it into Google Alerts distribution in less than 4 hours!

So, on that basis I’m happy to accord WordPress 10 out of 10 for SEO functionality. Couple that with more than 3,000 available plugins to extend the core functionality, the thousands of available design templates or themes, the ease-of-use factor, robust software, ease of installation etc, and I think we’ve got a winning CMS formula.

There is only one real secret to getting a lot of visitors to your website. That is merely figuring out where lots of your ideal visitors are, and standing in front of them.

When you think of it in those terms, it’s really simple.

There are also only three real ways to get in front of the traffic flow. You can buy traffic, borrow traffic, or create traffic.

You buy traffic using pay-per-click search engines. It’s very dependable, and can give you a steady flow of consistent traffic.

The big drawback with using pay-per-clicks to generate traffic is that it can be very risky. Those who use pay-per- clicks to generate 100% of their traffic, and are considered the best of the best, will tell you that as many as 7 out of 10 campaigns that they set up will lose money. The professionals very quickly shut off the losers, and their winners more than make up for the losses, but it’s really not a game for someone not properly trained.

You can also buy traffic using an affiliate program. Since you only pay for the traffic when a sale is made, it’s a very low-risk method. Since your affiliates are sending you their best customers, you can also think of it as borrowing traffic.

I love the affiliate program model, and have numerous products sold via affiliate programs. I also sell a lot of others’ affiliate products. It’s win-win.

You can also create traffic by putting things on the Internet that people are attracted to. You can create content by writing articles or blogging for example. I love content creation and have written over 1100 different articles. My articles teach people how to solve pressing problems, and at the same time point them to me (my sites) as a great resource.

When you create content your big challenge is to get it noticed and indexed by the search engines, so that people can follow links from there to your site. It’s actually fairly easy - but time and labor intensive.

If your content is “viral” it will be something that others will happily share. Examples include in-depth articles, essays that touch people on a deep emotional level, or humorous videos that you post on YouTube.

Of the three methods of getting traffic (buying, borrowing, and creating it) my favorite has to be borrowing it… with creating it second. I generally only buy traffic when I need a really quick surge to test my website’s conversion process.

The key to generating an absolute flood of free traffic is getting noticed, getting backlinks, etc., from high traffic websites such as Google, Craig’s List, Yahoo, YouTube, and the various bookmarking and social networking sites.

This can be as simple as searching through Yahoo Answers for questions on your area of expertise, and then posting a great answer - along with an appropriate link to your website or product.

It can be as simple as searching through YouTube for videos on your area of expertise, and then leaving a comment along with a link sharing that they can find more information on the topic at your site.

It can be as simple as using the search engines to locate dozens or even hundreds of blogs and forums in your niche, and then interacting with these communities.

There’s only one problem with most of the methods that I just mentioned. They can be time consuming and labor intensive. Just locating active communities in your niche can literally take hours.

I do have a secret. I use automated software to monitor and notify me of active blogs, forums, and communities in my niche. I use automated software to notify me when they are discussing my area of expertise or there is a new video posted pertaining to my area of expertise.

When I discover a new resource, I then analyze it, and if appropriate, I interact with that high traffic site, and leave a link back to my site, which is a perfectly acceptable practice.

So there you have my secret for generating literally hundreds of thousands of free hits to even my newest sites. Of course, your site has to be about something that people are interested it.

I do strongly advocate using software to automate many of the mundane processes such as just finding these sites. Many webmasters really struggle with website traffic generation, and there is absolutely no need to. You merely find the huge pools of traffic interested in your topic, and then you stand underneath the waterfall, and enjoy the cool, refreshing flow of new visitors.